Contact:
Melissa Kreinces
PR Agency: The Promotion Pipeline
631-243-3996
melissa@thepromotionpipeline.com

FOR IMMEDIATE RELEASE

EARTH’S BEST & SESAME WORKSHOP TEAM UP TO CREATE A NEW LINE OF DELICIOUS, NUTRITIOUS AND FUN FOODS THAT MAKE HEALTHY EATING AS EASY AS 1-2-3!

Melville, NY (December, 2004) – Earth’s Best announces the arrival of NEW Sesame Street organic, nutritious and delicious breakfasts and snacks coming to a store near you! These healthy products specially formulated for growing toddlers are fortified with over 8 essential vitamins and minerals, and are low in fat, sugar, contain no hydrogenated oil, and are made with organic ingredients… You can now find Earth’s Best Sesame Street products at fine retailers such as Kroger, Fry’s, Fred Meyers, King Soopers, Giant Eagle, Wegmans, Hannaford, Shaws, Stop & Shop and select Babies ‘R Us and Wal Mart stores, as well as Whole Foods and Wild Oats Natural Foods Retailers.

Earth’s Best, the #1 Organic Baby Food in Natural Food Stores, and the fastest growing organic grocery brand, is proud to announce its new relationship with Sesame Workshop, the nonprofit educational organization behind Sesame Street, to provide new nutrient-rich breakfasts and snacks for children. The Earth’s Best line of Sesame Street products offer fun, delicious, healthy alternatives to kid’s favorite foods. All Earth’s Best Sesame Street products will carry the ”Healthy Habits for Life” logo.

Sesame Workshop’s "Healthy Habits for Life" initiative is designed to encourage young children and their families to establish an early foundation of healthy habits that can last a lifetime.

The Earth’s Best Sesame Street breakfast and snack product line was developed with Nutritionist Sue Gilbert, who has 15 years experience in the field along with the Hain Celestial Group’s medical advisory board which consisting of pediatricians, pediatric gastroenterologists and OB/GYNs, and most importantly moms and kids. The entire product line is fortified with an excellent source of over 8 vitamins and minerals including:

• Iron to transport oxygen through the body
• Zinc to boost the bodies ability to fight infection
• Calcium to lengthen and strengthen bones
• B vitamins to unlock energy in carbohydrates

The Earth’s Best Sesame Street product line includes:

• Organic On-the-Go O’s Cereal (10 oz. box) – available in Apple Cinnamon and Honey Nut
• Organic Yummy Tummy Instant Oatmeal (10 1.5 oz. pouches per box) – available in Maple & Brown Sugar and Apples & Cinnamon
• Organic Letter of the Day Cookies (5.3 oz box) – available in Oatmeal Cinnamon and Very Vanilla
• Crunchin’ Crackers (5.3 oz box) – available in Original and Cheddar
• Sunny Days Snack Bars (8 .67 oz bars per box) – available in Apple and Strawberry

Just like all Earth’s Best products, Earth’s Best Sesame Street products are made with organic ingredients (grown in soil without harmful pesticides), have no artificial flavors, colors or preservatives and have no genetically engineered ingredients. They are made with no hydrogenated oils or trans fats.

Earth’s Best Sesame Street products are available in Kroger, Fry’s, Fred Meyers, King Soopers, A&P and select Babies ‘R Us and Wal Mart stores, plus Natural Food Stores nationwide including Whole Foods and Wild Oats. Look for the product line in the Toddler Foods section, Natural Foods section, or breakfast and snack sections of your grocery store. For more information about Earth’s Best and our other wholesome organic products, log onto www.earthsbest.com.

About The Hain Celestial Group:
The Hain Celestial Group, headquartered in Melville, NY, is a natural, specialty and snack food and body care company. The Company is a leader in 13 of the top 15 natural food categories, with such well-known natural food brands as Celestial Seasonings® teas, Walnut Acres®, Hain Pure Foods®, CarbFit(tm), Westbrae®, Westsoy®, Rice Dream®, Soy Dream®, Imagine®, Ethnic Gourmet®, Rosetto®, Arrowhead Mills®, Health Valley®, Breadshop's®, Casbah®, Garden of Eatin®, Terra Chips®, Yves Veggie Cuisine®, The Good Dog®, The Good Slice®, DeBoles®, Lima®, Biomarché®, Grains Noirs®, Natumi®, Milkfree®, Earth's Best®, and Nile Spice®. The Company's principal specialty product lines include Hollywood® cooking oils, Estee® sugar-free products, Kineret® kosher foods, Boston Better Snacks®, and Alba Foods®. The Company's Whole Body Care Division primarily consists of JASON Natural Products. The Hain Celestial Group's website can be found at www.hain-celestial.com.

Learn more about Sesame Workshop and the “Healthy Habits for Life” initiative at www.sesameworkshop.org.

Sesame Workshop®, Sesame Street ® and associated characters, trademarks and design elements are owned and licensed by Sesame Workshop. Sesame Workshop, the nonprofit educational organization behind Sesame Street, puts the proceeds it receives from sales of its products back into Sesame Street and other projects for children around the world. © 2004 Sesame Workshop. All Rights Reserved.

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