Contact:
Liz Williams Mefford
PR Agency: Creative Media Marketing
212-979-8884
lizw@cmmpr.com

FOR IMMEDIATE RELEASE

JASON NATURAL PRODUCTS^®, AND EARTH'S BEST TEAM UP

INTRODUCING EARTH’S BEST BODY CARE BY JASON NEW BABY CARE PRODUCTS

Melville, NY (March 2005) - The Hain Celestial Group, Inc. (Nasdaq: HAIN) a leading natural and organic beverage, snack, specialty food and personal care products company in North America and Europe, announced its latest offerings from Jason^®, a leader in natural personal care products. Jason has teamed up with Earth's Best^®, a leader in wholesome, organic foods for babies and toddlers, to introduce Earth's Best Baby Body Care by Jason, a line of six gentle, hypo-allergenic formulas to nourish babies' skin with the purest natural and organic ingredients available.

    "Jason has made the most natural, organic baby care products, free of synthetic and chemical ingredients for our Earth's Best brand," said Irwin Simon, President and Chief Executive Officer of Hain Celestial. "Parents can have 100% confidence in organic baby care, in knowing they are putting the purest, gentlest yet effective products with Earth's Best Body Care by Jason on their babies.

    Earth's Best Body Care by Jason features 2-in-1 Shampoo and Body Wash in Lavender, Everyday Lotion in Lavender, Extra Rich Therapy Crème in Calendula, Diaper Relief Ointment, Baby Oil and Chemical Free Sunblock SPF 30+. Earth's Best Body Care by Jason formulas are 70% organic and are free from any synthetic fragrances. Although some products contain small amounts of essential oils, they contain no lanolin, mineral oil, petroleum and waxes or any harmful chemicals and other skin irritants. This line is also hypo-allergenic and paraben free to give parents peace of mind about making the right choice in baby body care products. Earth's Best Body Care by Jason will be available in the United States in May and the United Kingdom in June.

    Since 1959 Jason Natural Products has been deeply committed to developing only pure, carefully balanced products that contain the highest quality, naturally sourced ingredients, known to be skin compatible and proven effective. Selected Jason natural and organic products are available through natural food stores, supermarkets, club stores, mass retailers, drug stores and convenience stores in the United States and Europe.

The Hain Celestial Group, Inc.
The Hain Celestial Group, headquartered in Melville, NY, is a leading natural and organic beverage, snack, specialty food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra Chips®, Garden of Eatin'®, Health Valley®, WestSoy®, Earth's Best®, Arrowhead Mills®, Hain Pure Foods®, Hollywood®, Walnut Acres Organic®, Imagine Foods®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Kineret®, Yves Veggie Cuisine®, Lima®, Biomarche®, Grains Noirs®, Natumi® and JASON®. For more information, visit http://www.hain-celestial.com.

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