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Melissa Kreinces
PR Agency: The Promotion Pipeline
631-243-3996
melissa@thepromotionpipeline.com

FOR IMMEDIATE RELEASE

EARTH’S BEST® DELIVERS NEW STARTER KITS & VARIETY PACKS

ADDED CONVENIENCE FOR PARENTS SAME GREAT NUTRITION FOR INFANTS ...

Melville, NY (March, 2005) – In an on-going effort to provide added convenience for parents, Earth’s Best, the #1 Organic Baby Food in Natural Food Stores, and the fastest growing organic grocery brand, is proud to announce the introduction of six new variety packs. Easy to shop for and simple to store, each variety pack contains an assortment of three to four top selling Earth’s Best flavors for a total of 12 jars per pack. These carefully selected combinations allow parents to introduce wonderful cereal, fruit and vegetable combinations easily tracking their baby’s taste preference when starting new foods.

• Earth’s Best Starter Kits are available in assortments of 1st Foods (for ages four months and older).
• Fruit Starter Kit: 12/ 2.5 oz. 1st Foods contains four jars each of: Apples; Pears; Bananas.
• Vegetable Starter Kit: 12/ 2.5 oz. 1st Foods contains four jars each of: Peas; Sweet Potatoes; Carrots Variety Packs are available in assortments of 2nd Foods (for ages six months and older), including new Earth’s Best Wholesome Breakfast – a nutritionally balanced combination of fruit and cereal designed to meet the caloric and developmental needs of growing babies.
• Fruit Variety Pack: 12/ 4 oz. 2nd Foods contains three jars each of: Pears; Apples & Apricots; Bananas Peaches & Raspberries; Peach Oatmeal Banana.
• Vegetable Variety Pack: 12/ 4 oz. 2nd Foods contains three jars each of: Sweet Potatoes; Carrots; Winter Squash; Peas & Brown Rice.
• Dinner Variety Pack: 12/ 4 oz. 2nd Foods contains three jars each of: Sweet Potato Chicken; Vegetable Turkey; Rice & Lentil; Summer Vegetable.
• Breakfast Variety Pack: 12/ 4.5 oz. 2nd Foods contains four jars each of: Pear Oatmeal Apple; Apple Yogurt Oatmeal; Apple Peach Barley.

As an added value to consumers, each Earth’s Best Starter Kit and Variety Pack contain an infant feeding guide that provides valuable information on infant nutrition and recommends appropriate foods for each stage of development, as well as coupons good towards additional Earth’s Best product purchases.

For more information about Earth’s Best and our other wholesome baby and toddler organic products, log onto www.earthsbest.com.

About The Hain Celestial Group:
The Hain Celestial Group, headquartered in Melville, NY, is a natural, specialty and snack food and body care company. The Company is a leader in 13 of the top 15 natural food categories, with such well-known natural food brands as Celestial Seasonings® teas, Walnut Acres®, Hain Pure Foods®, CarbFit(tm), Westbrae®, Westsoy®, Rice Dream®, Soy Dream®, Imagine®, Ethnic Gourmet®, Rosetto®, Arrowhead Mills®, Health Valley®, Breadshop's®, Casbah®, Garden of Eatin®, Terra Chips®, Yves Veggie Cuisine®, The Good Dog®, The Good Slice®, DeBoles®, Lima®, Biomarché®, Grains Noirs®, Natumi®, Milkfree®, Earth's Best®, and Nile Spice®. The Company's principal specialty product lines include Hollywood® cooking oils, Estee® sugar-free products, Kineret® kosher foods, Boston Better Snacks®, and Alba Foods®. The Company's Whole Body Care Division primarily consists of JASON Natural Products. The Hain Celestial Group's website can be found at www.hain-celestial.com.

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