Contact:
Melissa Kreinces
PR Agency: The Promotion Pipeline
631-243-3996
melissa@thepromotionpipeline.com

FOR IMMEDIATE RELEASE

EARTH’S BEST WARMS TINY TUMMIES
INTRODUCING NEW EARTH’S BEST ORGANIC MY FIRST SOUPS

Melville, NY (September, 2005) – Earth’s Best will warm babies’ hearts and tummies with My First Soups. Earth’s Best, the leading brand of nutritious and wholesome Organic Baby Food sold in Natural Food Stores, and the fastest growing organic grocery brand, continues its innovation in infant food with the introduction of My First Soups, for babies 9 months and older.

New Earth’s Best Organic My First Soups are the first soups created just for babies from wholesome organic ingredients full of natural nutrition and hearty flavor. Each soup contains four or more grams of protein per jar. Made from delectable blends of fresh organic garden vegetables including sweet potatoes, butternut squash and carrots, My First Soups contain no added salt, artificial flavors, colors or preservatives –only ingredients grown from the Earth without harmful pesticides.

Earth’s Best Organic My First Soups are available in the Earth’s Best Third Foods line (6 oz jars) for babies 9 months and older with growing appetites. With a heartier creamy texture and bits of fresh garden vegetables, they make a perfect wholesome lunch or dinner. Fast and convenient, My First Soups can be served right out of the jar, either at room temperature or place the jar in a pan of warm water before serving. My First Soups are line priced with other Earth’s Best Third Foods at $1.09 per jar. Available in:

• Country Vegetable Chicken Soup
• Split Pea & Carrot Soup
• Butternut Squash Bisque
• Sweet Potato Cinnamon Bisque

Look for new Earth’s Best Organic My First Soups in Natural Food stores or in the infant foods or natural foods sections of your grocery store beginning in January 2006.

For more information about Earth’s Best and our other wholesome organic foods for babies and toddlers, log onto www.earthsbest.com.

The Hain Celestial Group:
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra Chips®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, Hain Pure Foods®, Raised Right®, Hollywood®, Walnut Acres Organic®, Imagine Foods®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Lima®, Biomarché®, Grains Noirs®, Natumi®, JASON® and Zia® Natural Skincare. For more information, visit www.hain-celestial.com.

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