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NEW CRUNCHIN’ FUN FOR YOUR TODDLER
EARTH’S BEST® SESAME STREET® SNACKS CONVENIENT, DELICIOUS, AND ALWAYS NUTRITIOUS

Melville, NY (March 2006) – Earth’s Best, the leading brand of Organic Baby and Toddler Foods sold in Natural Food Stores and the fastest growing organic grocery brand, continues to build on the success of its Sesame Street toddler line with exciting introductions of three new organic, nutritious and delicious convenient snack offerings – PlayDate Pretzels, Organic Crunchin’ Grahams and Very Vanilla Organic Letter of the Day Cookies in 1 oz bag “multi-packs”.

Earth’s Best Sesame Street Organic PlayDate Pretzels
Earth’s Best Sesame Street Organic PlayDate Pretzels, available in a delightfully mild Honey Wheat flavor, are made with naturally nutritious organic ingredients including wheat flour. In five fun geometric shapes (triangle, square, rhombus, pentagon and circle) PlayDate Pretzels are nutritious, fun and great tasting bite-size snacks. Available in a 7 oz bag. SRP $2.39.

Earth’s Best Organic Crunchin’ Grahams
For growing toddlers, Earth’s Best Organic Crunchin’ Grahams are nutritious graham cracker sticks perfectly sized for small hands. Made with organic ingredients including whole wheat flour, they are USDA certified organic. Plus, the fiber content in Earth’s Best Organic Crunchin’ Grahams allows them to receive the Whole Grain Council’s Good Source Stamp. Available in Honey Graham and Apple Cinnamon Graham varieties, Crunchin’ Grahams are available in a 5.3 oz box. SRP: $2.39.

Sesame Street Very Vanilla Organic Letter of the Day Cookies “Multi- Pack”
Continuing to help make moms’ lives more convenient, Earth’s Best is proud to announce that its top selling Sesame Street Very Vanilla Organic Letter of the Day Cookies are now available in a “multi-pack” in addition to a 5.3 oz box. The Organic Letter of the Day Cookies “multi-pack” contains six individual 1 oz. bags in an easy to store tray. The small convenient size makes them perfect for lunch boxes or for travel on the go. Kids can have fun learning their ABC’s with every great tasting bite. SRP Multi-pack $2.99 and SRP 5.3 oz box $2.39.

As with all Earth’s Best Sesame Street snacks, these products are specially formulated for toddlers and are an excellent source of iron, zinc and six B Vitamins. They are always made with organic ingredients that are grown in soil that does not contain potentially harmful herbicides or pesticides. They never contain any artificial flavors, colors, sugar, preservatives or trans fat. New Earth’s Best Sesame Street snacks, available in June, can be found in Natural Food stores, plus the infant and toddler foods sections and natural foods or natural snacks section of select Grocery stores. For more information about where to purchase Earth’s Best and our other wholesome organic foods for babies and toddlers, log onto www.earthsbest.com.

Look for the “Healthy Habits for Life™” logo on these and other Earth’s Best Sesame Street products. The Healthy Habits for Life campaign utilizes a coalition of partners and an advisory board of health, nutrition, fitness and education experts to develop and distribute multi-media, age-appropriate information targeted to preschoolers and their caregivers, empowering them with knowledge and positive attitudes about their bodies, while providing tools to encourage a great start to a lifetime of good health. This is done through a variety of efforts including books, videos, interactive, educational outreach, magazines, and in the current season of Sesame Street.

The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra Chips®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, DeBoles®, Hain Pure Foods®, Raised Right™, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic™, Imagine Foods®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Lima®, Biomarché™, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Queen Helene®, Batherapy® and Footherapy®. For more information, visit www.hain-celestial.com.

Sesame Workshop
Sesame Workshop is a nonprofit educational organization making a meaningful difference in the lives of children around the world. Founded in 1968, the Workshop changed television forever with the legendary Sesame Street. Today, the Workshop continues to innovate on behalf of children in 120 countries, using its proprietary research methodology to ensure its programs and products are engaging and enriching. Sesame Workshop is behind award-winning programs like Dragon Tales, Sagwa, The Chinese Siamese Cat, Pinky Dinky Doo and groundbreaking multimedia productions in South Africa, Egypt and Russia. As a nonprofit, Sesame Workshop puts the proceeds it receives from sales of Sesame Street, Dragon Tales, Sagwa, and Pinky products back into its educational projects for children around the world. Find the Workshop online at www.sesameworkshop.org.