Contact:
Kim McGowan
The Hain Celestial Group
631-730-2448
kmcgowan@hain-celestial.com

FOR IMMEDIATE RELEASE

EARTH’S BEST® DEBUTS SESAME STREET FROZEN CHILDREN’S FOODS
SUPERIOR ALL-NATURAL NUTRITION, CONVENIENCE & GREAT TASTE

Melville, NY, October 2006 – Earth’s Best®, the #1 brand of organic and all-natural baby food, introduces four new Sesame Street® all-natural frozen foods for young children. These products support Sesame Workshop’s “Healthy Habits for Life” initiative, a multi-year campaign designed to foster an early foundation of healthy habits among young children and their families.

New Earth’s Best Sesame Street frozen foods provide superior nutrition that is convenient for parents, delicious and fun for children and made from only ingredients grown from the earth:

• No genetically engineered ingredients
• No harmful hormones or antibiotics and pesticides
• No artificial flavors, colors or preservatives
• Low fat, low sodium, low sugar, low cholesterol
• No hydrogenated oils – no trans fat
• Whole grain goodness
• Iron, zinc and six B vitamins fortification

Check out the Earth’s Best difference:

• All-Natural Whole Grain Mini Cheese Pizzas – all natural, 100% whole grain cheese pizzas, made with organic ingredients. An excellent source of whole grains, as well as iron, zinc and six B vitamins. (2 - 5”, 3.1 oz pizzas, 8 oz. box)
• Organic Whole Grain Mini-Waffles – all natural, organic whole grain mini-waffles, fortified with iron, zinc and six B vitamins. (32 mini waffles, 8 oz. box)
• Organic Whole Grain Mini-Blueberry Waffles – all natural, organic whole grain mini-blueberry waffles, fortified with iron, zinc and six B vitamins. (32 mini waffles, 8 oz. box)
• All-Natural Mini Cheese Raviolis – all natural mini cheese raviolis, made with organic durum wheat and ricotta cheese, and fortified with iron, zinc and six B vitamins. (8 oz box)

It’s a Great Start to a Lifetime of Good Health!

These Earth’s Best Sesame Street frozen children’s foods will be available in January 2007 at natural foods stores and supermarkets nationwide at a suggested retail price of $2.88 to $4.99. For more information, visit www.earthsbest.com.

The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra Chips®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, DeBoles®, Hain Pure Foods®, FreeBird™, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic™, Imagine Foods®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Linda McCartney®, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare and Queen Helene®. For more information, visit www.hain-celestial.com.

Sesame Workshop
Sesame Workshop is a nonprofit educational organization making a meaningful difference in the lives of children around the world. Founded in 1968, the Workshop changed television forever with the legendary Sesame Street. Today, the Workshop continues to innovate on behalf of children in 120 countries, using its proprietary research methodology to ensure its programs and products are engaging and enriching. Sesame Workshop is behind award-winning programs like Dragon Tales, Sagwa, The Chinese Siamese Cat, Pinky Dinky Doo and groundbreaking multimedia productions in South Africa, Egypt and Russia. As a nonprofit, Sesame Workshop puts the proceeds it receives from sales of Sesame Street, Dragon Tales, Sagwa, and Pinky products back into its educational projects for children around the world. Find the Workshop online at www.sesameworkshop.org.