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Melissa Kreinces
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FOR IMMEDIATE RELEASE

EARTH’S BEST® EXPANDS BABIES’ ORGANIC MENU CHOICES WITH INNOVATIVE SEMOLINA PASTINA & GREAT TASTING WHOLE GRAIN JARRED FOODS VARIETIES

Melville, NY (March 2006) – Earth’s Best, the #1 brand of baby food sold in natural food stores and the fastest growing organic brand sold in grocery stores, continues to offer moms new wholesome organic choices for babies as their desire for new tastes and textures grows.

New Earth’s Best Organic Whole Grain Semolina Pastina is an easily digestible meal accompaniment perfect for babies’ lunch or dinner. Earth’s Best Semolina Pastina is made with organic whole grain semolina that contains all three layers of grain making it more nutrient dense than refined grain with three grams of protein and fiber in every serving. “Earth’s Best Organic Whole Grain Semolina Pastina is an easy meal solution for moms that offers all of the health benefits associated with whole grains for their babies,” according to Kim Bremer, Category Group Manager for Earth’s Best. “Plus its quick cook time in less than five minutes helps make any mom’s job easier with her busy lifestyle.”

Mild in flavor, Earth’s Best Organic Whole Grain Semolina Pastina is a perfect quick accompaniment to Earth’s Best jarred baby food or toddler table food. Simply spoon out desired amount, add hot water or soup stock and let stand for five minutes. Part of the Earth’s Best Third Foods line, for babies nine months and older, Earth’s Best Organic Whole Grain Semolina Pastina has a heartier texture for growing babies. As with all Earth’s Best organic infant foods, it is made with no artificial flavors, colors or preservatives – only ingredients grown from the earth without harmful herbicides or pesticides. Available in 8 oz. box. SRP $2.29

Earth’s Best Fruit & Whole Grain Combinations are full of natural nutrition and flavor because they are made from delicious varieties of wholesome organic whole grains and organic fruit grown in soil without potentially harmful herbicides and pesticides. The whole grain used contains all three layers of the grain making Earth’s Best Fruit & Whole Grain Combinations richer in vitamins and minerals as compared to infant foods manufactured with refined grains, which may be stripped away due to processing. Each jar contains 1-3 grams of fiber per serving and is fortified with an excellent source of Vitamin C. Earth’s Best Fruit & Whole Grain Combinations are part of the 2nd Foods line for babies six months and older and are sold in 4 oz. jars. SRP $.$0.69 - $0.79 Available in:

• Banana Apricot Mixed Grain
• Peach Oatmeal Banana
• Plum Banana Brown Rice
• Prunes & Oatmeal

Earth’s Best Organic Savory Third Foods have a new heartier taste and chunkier texture for growing babies. Made from fresh organic vegetables grown in soil that does not contain potentially harmful herbicides and pesticides and combined with meat ingredients, these reformulated “full meal” combinations ensure a perfect complement of nutrients for babies’ diets. Each delicious variety contains whole grains, 4 to 5 grams of protein and 2 to 5 grams of fiber per serving in every jar. Perfect for lunch or dinner, Earth’s Best Organic Savory Foods are part of the Earth’s Best Third Foods line for babies nine months and older. Available in 6 oz. jars, SRP $1.09. Four great tasting varieties:

• Spring Vegetables & Pasta
• Tender Chicken and Stars
• Spaghetti & Cheese
• Vegetable Beef Pilaf

All Earth’s Best infant foods never contain any added salt or sugar and are made with no artificial colors, flavors or preservatives. Look for, Earth’s Best Organic Whole Grain Semolina Pastina, Fruit & Whole Grain Combinations and hearty Organic Savory Third Foods, in the baby food aisle in Natural Food stores, or the infant and natural foods section of select Grocery stores, beginning in June.

For more information about where to find Earth’s Best products and our other wholesome organic foods for babies and toddlers, log onto www.earthsbest.com.

The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra Chips®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, DeBoles®, Hain Pure Foods®, Raised Right™, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic™, Imagine Foods®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Lima®, Biomarché™, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Queen Helene®, Batherapy® and Footherapy®. For more information, visit www.hain-celestial.com.