Contact:
Melissa Kreinces
PR Agency: The Promotion Pipeline
631-243-3996
melissa@thepromotionpipeline.com

FOR IMMEDIATE RELEASE

INTRODUCING EARTH’S BEST® ORGANIC SOY INFANT FORMULA WITH DHA & ARA OMEGA FATTY ACIDS

Melville, NY (October 2006) – For more than 25 years new parents have trusted Earth’s Best®, the Natural Foods leader of organic baby and toddler foods, and the fastest growing organic baby food brand in Grocery Stores. Earth’s Best is now proud to expand its offering of organic iron fortified infant formulas with new Organic Soy Infant Formula with DHA and ARA fatty acids that supports brain, eye and cardiovascular health throughout life.

Earth’s Best Organic Soy Infant Formula with DHA & ARA meets all FDA requirements for infant nutrition with the added benefit of being made with organic ingredients. Earth’s Best Organic Soy Infant Formula is made from specially blended ingredients grown without the use of potentially dangerous pesticides or chemical fertilizers. Made with organic soybeans, it is dairy and lactose free making it easy to digest for babies with sensitive tummies who have difficulty tolerating milk proteins and it contains DHA and ARA, omega fatty acids found in breast milk that are important to babies brain and eye development.

Fortified with Iron which is also critical to mental development, Earth’s Best Organic Soy Infant Formula with DHA & ARA is nutritionally complete to provide 100% of the essential nutrients doctors recommend for babies during the first 12 months of life. It is made with high quality essential fatty acids, carbohydrates, proteins, vitamins and minerals needed to support the normal health and development of a growing baby.

Look for Earth’s Best Organic Soy Infant Formula with DHA & ARA in powder form, along side the brand’s iron fortified dairy-based formula that is also made from organic ingredients and without the use of growth hormones, steroids or antibiotics. Earth’s Best infant formulas can be found in the baby food aisle in Natural Food stores, or the infant and natural foods sections of select Grocery stores. Available in a 13.2 oz. canister. SRP $16.99 per canister.

For more information about where to purchase Earth’s Best and our other wholesome organic foods for babies and toddlers, log onto www.earthsbest.com.

The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra Chips®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, DeBoles®, Hain Pure Foods®, FreeBird™, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic™, Imagine Foods®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Linda McCartney®, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare and Queen Helene®. For more information, visit www.hain-celestial.com.