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Melissa Kreinces
PR Agency: The Promotion Pipeline
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FOR IMMEDIATE RELEASE

EARTH’S BEST® INTRODUCES TWO NEW SESAME STREET® ORGANIC PRODUCTS - ALPHABET PASTA & LETTER OF THE DAY VERY VANILLA COOKIES IN SINGLE SERVE 1 OZ. BAGS

Melville, NY (October 2006) – Earth’s Best®, the leading brand of Organic Baby and Toddler Foods sold in Natural Food Stores and the fastest growing organic baby food brand in Grocery Stores, is expanding its Sesame Street toddler food offerings based on consumer demand for healthier meals and snacks with the introduction of Organic Alphabet Pasta and Very Vanilla Organic Letter of the Day Cookies in convenient grab-and-go 1 oz. bags.

Earth’s Best Sesame Street Organic Alphabet Pasta
New Earth’s Best Sesame Street Organic Alphabet Pasta is a delicious blend of organic whole grain durum wheat flour and durum semolina that is uniquely fortified for kids and is an excellent source of iron, zinc and six B Vitamins. Made with organic ingredients, each serving contains 11grams of whole grains, 2 grams of fiber and 3 grams of protein. Earth’s Best Sesame Street Organic Alphabet Pasta is sure to be a hit with both moms and toddlers. Available in a 10 oz box. SRP $1.49.

Sesame Street Organic Letter of the Day Cookies in 1 oz. Bag Display Tray
Earth’s Best Sesame Street Very Vanilla Organic Letter of the Day Cookies are now available in convenient individual 1 oz. bags. Perfect for snacking on-the-go, these great tasting cookies are equally convenient for retailers and moms as they are packaged in a compact display tray that holds eleven 1 oz. bags – perfect for placement by the register or elsewhere in the store where consumers are likely to make an impulse purchase. Made with organic ingredients they are specially fortified for toddlers and are an excellent source of iron, zinc and six B vitamins. Also available in a 5.3 oz. box and a six-pack of individual 1 oz. bags packaged in an easy-to-store tray. The 1 oz. bags are perfect for lunch boxes. Kids can have fun learning their ABC’s with every great tasting bite. SRP 1 oz. bag $0.79.

New Earth’s Best Sesame Street Organic Alphabet Pasta and Organic Letter of the Day Cookies in individual 1 oz. bags will be available in January and can be found in Natural Food stores and in the toddler foods section or the natural snacks section of select grocery stores. Very Vanilla Organic Letter of the Day Cookies 1 oz. bags can also be found near the check-out line. For more information about where to purchase Earth’s Best and our other wholesome organic foods for babies and toddlers, visit www.earthsbest.com.

Look for the “Healthy Habits for Life™” logo on these and other Earth’s Best Sesame Street products. The Earth’s Best Sesame Street product line is a proud supporter of Sesame Workshop’s “Healthy Habits for Life” initiative, a multi-year campaign designed to foster an early foundation of healthy habits among young children and their families.

The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra Chips®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, DeBoles®, Hain Pure Foods®, FreeBird™, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic™, Imagine Foods®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Linda McCartney®, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare and Queen Helene®. For more information, visit www.hain-celestial.com

Sesame Workshop
Sesame Workshop is a nonprofit educational organization making a meaningful difference in the lives of children around the world. Founded in 1968, the Workshop changed television forever with the legendary Sesame Street. Today, the Workshop continues to innovate on behalf of children in 120 countries, using its proprietary research methodology to ensure its programs and products are engaging and enriching. Sesame Workshop is behind award-winning programs like Dragon Tales, Sagwa, The Chinese Siamese Cat, Pinky Dinky Doo and groundbreaking multimedia productions in South Africa, Egypt and Russia. As a nonprofit, Sesame Workshop puts the proceeds it receives from sales of Sesame Street, Dragon Tales, Sagwa, and Pinky products back into its educational projects for children around the world. Find the Workshop online at www.sesameworkshop.org.