Contact: Kim McGowan Company: The Hain Celestial Group Phone: (631) 730-2448 e-mail: kmcgowan@hain-celestial.com

EARTH’S BEST® SESAME STREET® FROZEN WHOLE GRAIN CHEESE PIZZA WINS 2007 HOT PRODUCT OF THE YEAR AWARD

Melville, NY (July 2007) – Earth’s Best® Sesame Street® proudly announces its new Frozen Whole Grain Cheese Pizza won Retailing Today magazine’s 2007 Hot Product of the Year Award in the Food & Pantry Category. Introduced in October 2006 as part of the Earth’s Best Sesame Street frozen foods line, Earth’s Best Sesame Street Frozen Whole Grain Cheese Pizza targets the toddler market with a healthier version of one of children’s favorite foods. This all-natural, 100% whole grain pizza provides 38 grams of whole grains per serving and is made with organic whole wheat flour and organic tomato sauce. As with all Earth’s Best Sesame Street toddler foods, it contains no trans fat and provides an excellent source of iron, zinc and six B vitamins for toddlers.

Retailing Today introduced its annual HOT awards program in 2004 and is recognized as the industry’s only open-ballot general merchandise product-of-the-year honor where retailers are actively involved in both the nominating and voting process. Ballots are distributed to more than 25,000 retailers and vendors who vote for their choice of “Product of the Year” in each of 20 categories including Food & Pantry, Beverages, Health & Beauty Care and Household Cleaning.

Earth’s Best is the leading brand of Organic Baby and Toddler Foods sold in Natural Food Stores and the fastest growing organic baby food brand in Grocery Stores. Earth’s Best Sesame Street frozen foods, along with Earth’s Best Sesame Street breakfast cereals, snacks and new Alphabet Pasta and Soups, support Sesame Workshop’s “Healthy Habits for Life” initiative, a multi-year campaign designed to foster an early foundation of healthy habits among young children and their families.

Earth’s Best Sesame Street Frozen Whole Grain Cheese Pizza is available at selected Whole Foods Markets, Wild Oats, Wakefern, Kroger and other grocery and natural stores. SRP: $4.50-4.99 (Two 5” pizzas, 3.1 ounces each).

Check out the Earth’s Best difference:
Earth’s Best Sesame Street frozen foods provide superior nutrition that is convenient for parents, delicious and fun for children and made from all-natural and organic ingredients:

• No genetically engineered ingredients
• No harmful pesticides
• Made from whole grains
• No artificial flavors, colors or preservatives
• No hydrogenated oils – no trans fat
• Iron, zinc and six B vitamins fortification

The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, DeBoles®, Hain Pure Foods®, FreeBird™, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic™, Imagine Foods™, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Linda McCartney®, Realeat®, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica® and Queen Helene®. For more information, visit www.hain-celestial.com.

Sesame Workshop
Sesame Workshop is the nonprofit educational organization that changed television forever with the legendary Sesame Street.  As the single largest informal educator of young children, local Sesame Street programs produced in countries as diverse as South Africa, Bangladesh and India are making a difference in over 120 nations. Using proprietary research to create engaging and enriching content, Sesame Workshop produces programs such as Dragon Tales and Pinky Dinky Doo. In addition, multimedia needs-driven initiatives provide families tools for addressing such issues as children’s health, military deployment and emergency preparedness.  As a nonprofit, product proceeds and philanthropic support endow Sesame Workshop’s educational research and creative content for children around the world.  Learn more at www.sesameworkshop.org.