EARTH’S BEST® PUTS A SMILE ON TOTS’ FACES…AND PARENTS’ TOO
INTRODUCING EARTH’S BEST SESAME STREET®
FROZEN ENTRÉES AND NEW ORGANIC SMILEY SNACKS

Melville, NY (September 2007) – How do you provide children with great tasting, FUN nutrition throughout the day? By expanding the Earth’s Best® Sesame Street® line of specially formulated foods for toddlers to include two new Sesame Street Frozen Entrées and new Organic Smiley Snacks; three new nutritious and delicious children’s choices from Earth’s Best®, the #1 brand of baby food sold in Natural Food stores and the fastest growing organic baby food brand in Grocery.

Frozen Entrées
New Earth’s Best Sesame Street Frozen Entrées provide superior nutrition that is convenient for parents and deliciously fun for children. USDA certified Organic Elmo Pasta ‘n Sauce with Carrots and Broccoli is 95% organic, and Elmo Mac ‘n Cheese with Carrots and Broccoli is 75% organic. These frozen entrées are made with a wholesome blend of whole wheat and whole grain semolina pasta and organic vegetables. The whole grain pasta provides 22 grams of whole grains per serving and is rich in mineral, vitamin and fiber content, making it naturally more nutrient dense than refined grains. Specially formulated for toddlers, Earth’s Best Sesame Street Frozen Entrées are an excellent source of iron, zinc and six B vitamins, and contain no trans fat.

Earth’s Best Sesame Street organic Elmo Pasta ‘n Sauce with Carrots and Broccoli and Elmo Mac ‘n Cheese with Carrots and Broccoli are conveniently packaged in single serving 7 oz. trays. Simply heat in the microwave or conventional oven and serve a delicious, nutritious hot meal to a toddler in minutes. SRP: $2.29. Look for these two new Earth’s Best Sesame Street Frozen Entrées in the children’s frozen food section of Natural Food stores or the natural frozen foods section of select Grocery stores, beginning in January 2008.

Earth’s Best Sesame Street Frozen Entrées join the Earth’s Best Sesame Street family of frozen children’s foods like Frozen Organic Whole Grain Mini Waffles (Homestyle and Blueberry), All-Natural Mini Cheese Ravioli and All-Natural Whole Grain Mini Cheese Pizzas which won Retailing Today magazine’s Hot Product of the Year Award.

Organic Smiley Snacks
Earth’s Best Sesame Street Organic Smiley Snacks are a nutritious and fun addition to the highly successful line of Earth’s Best Sesame Street snacks. Toddlers will love eating the adorable smiling faces, while parents will love the great nutritional value they offer. With 12 grams of whole grains per serving, these snacks are the perfect wholesome finger food for tots. USDA certified organic, these delightful treats are specially formulated for toddlers with an excellent source of iron, zinc and six B vitamins and contain 2 grams of fiber and protein in every serving.

Earth’s Best Sesame Street Organic Smiley Snacks are available in Banana and Vanilla varieties in a 3.5 oz. box SRP: $2.39 and join the existing line of Earth’s Best Sesame Street snack products including Organic Letter of the Day Cookies, Crunchin’ Crackers and Sunny Days Snack Bars.

Look for new Earth’s Best Sesame Street Organic Smiley Snacks in the infant and toddler foods sections of natural foods stores and the infant and toddler foods sections or natural foods aisle of select grocery stores beginning in January 2008. For more information on the complete line of Earth’s Best organic infant formula and foods and body care products for babies and toddlers, including where to purchase, log onto www.earthsbest.com.

The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, DeBoles®, Hain Pure Foods®, FreeBird™, Plainville Farms™, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic™, Imagine Foods™, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Linda McCartney®, Realeat®, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica® and Queen Helene®. For more information, visit www.hain-celestial.com.

Sesame Workshop
Sesame Workshop is the nonprofit educational organization that changed television forever with the legendary Sesame Street. As the single largest informal educator of young children, local Sesame Street programs produced in countries as diverse as South Africa, Bangladesh and India are making a difference in over 120 nations. Using proprietary research to create engaging and enriching content, Sesame Workshop produces programs such as Dragon Tales and Pinky Dinky Doo. In addition, multimedia needs-driven initiatives provide families tools for addressing such issues as children’s health, military deployment and emergency preparedness. As a nonprofit, product proceeds and philanthropic support endow Sesame Workshop’s educational research and creative content for children around the world. Learn more at www.sesameworkshop.org.

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