Contact:
Melissa Kreinces
PR Agency: The Promotion Pipeline
631-243-3996
e-mail: melissa@thepromotionpipeline.com
Website: www.earthsbest.com

FOR IMMEDIATE RELEASE

EARTH’S BEST® ORGANIC EXPANDS ITS INFANT FIRST FOODS OFFERING

Melville, NY (March, 2009) – Earth’s Best® the leading brand of organic infant foods sold in Natural and Grocery Food Stores, proudly introduces two new varieties to its line of jarred First Foods for babies four months and older. New Organic First Squash and First Prunes complement the brand's existing First Foods line which includes top selling Organic Sweet Potatoes, Carrots, Peas, Apples, Bananas and Pears. This product extension brings the total Earth's Best Organic jarred food offering to over 70 varieties, of which eight are first foods.

"Expanding the First Foods line is a key initiative for the brand, and one that makes a lot of sense for Earth's Best as babies are introduced to foods one at a time," said Kim Bremer, Director of Infant Feeding for The Hain Celestial Group. Prunes are a natural digestive aide for babies and have been our #1 request from consumers. Both squash and prunes are naturally rich in antioxidants and provide another way for parents to provide their babies with good nutrition and natural antioxidants from a quality brand they trust. Providing parents with more First Foods varieties allows for an easier transition to Second Foods."

Earth's Best Organic Squash is an excellent source of Vitamin A. Organic Prunes are rich in Vitamin C, and gently aid in babies digestion. As with all Earth's Best organic infant foods, new Organic Squash and Organic Prunes are made with only pure, natural ingredients grown without the use of potentially harmful pesticides or fertilizers and contain no artificial flavors, colors or preservatives, no added salt, sugar or modified starch. Kosher certified, they are an excellent source of Vitamin C which increases the absorption of iron and is important in the body's formation of collagen, the primary component of connective tissue.

Earth's Best Organic First Squash and Prunes and the entire First Foods line are available in 2.5 oz. jars. SRP: $0.69.

Look for new Earth's Best Organic First Foods Squash and Prunes in the infant foods sections of natural foods stores and the infant foods or natural foods aisles of select grocery stores alongside other Earth's Best Organic First Foods beginning in June 2009.

For more information on the complete line of Earth's Best organic infant formula and foods for babies and toddlers and new Earth's Best TenderCare™ diapers and wipes, including where to purchase, log onto www.earthsbest.com.

About The Hain Celestial Group:
The Hain Celestial Group, headquartered in Melville, NY, is a natural, specialty and snack food and body care company. The Company is a leader in 13 of the top 15 natural food categories, with such well-known natural food brands as Celestial Seasonings® teas, Walnut Acres®, Hain Pure Foods®, CarbFit(tm), Westbrae®, Westsoy®, Rice Dream®, Soy Dream®, Imagine®, Ethnic Gourmet®, Rosetto®, Arrowhead Mills®, Health Valley®, Breadshop's®, Casbah®, Garden of Eatin®, Terra Chips®, Yves Veggie Cuisine®, The Good Dog®, The Good Slice®, DeBoles®, Lima®, Biomarché®, Grains Noirs®, Natumi®, Milkfree®, Earth's Best®, and Nile Spice®. The Company's principal specialty product lines include Hollywood® cooking oils, Estee® sugar-free products, Kineret® kosher foods, Boston Better Snacks®, and Alba Foods®. The Company's Whole Body Care Division primarily consists of JASON Natural Products. The Hain Celestial Group's website can be found at www.hain-celestial.com.

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