Contact:
Melissa Kreinces
PR Agency: The Promotion Pipeline
(631) 243-3996
e-mail: melissa@thepromotionpipeline.com
Website: www.earthsbest.com

FOR IMMEDIATE RELEASE

INTRODUCING EARTH'S BEST® TENDERCARE™ TOTS FLUSHABLE CHLORINE-FREE WIPES

Melville, NY (March, 2009) – For more than 20 years, Earth's Best®, the #1 brand of organic baby food sold in Grocery and Natural Food stores, has nurtured babies with the purest organic foods. In January 2009, the brand expanded its offerings to provide healthier alternatives for babies and their environment with the introduction of new Earth's Best TenderCare™ earth-friendly, chlorine free Disposable Diapers and Wipes for babies . Building upon this successful product launch, Earth's Best proudly introduces new Earth's Best TenderCare™ Tots Flushable Chlorine Free Wipes for Toddlers – the only one of its kind for Toddlers.

As with the entire Earth's Best TenderCare diaper and wipe product line, new Tots Flushable Wipes are made from 100% natural cotton and are NEVER treated with chlorine bleaching agents that may contribute to dioxin pollution. They are exceptionally soft, providing the ultimate comfort for toddlers, with the convenience of being flushable. Perfect for potty-training time! No mess – just wipe & flush.

Earth's Best TenderCare Tots Flushable Chlorine Free Wipes are moistened with a natural soothing formula of Vitamin E, Aloe Vera and Chamomile to help clean, sooth and soften skin. Hypo-allergenic and alcohol-free, these new soft cotton wipes are gentle enough for hands and face.

Earth's Best TenderCare Tots Flushable Chlorine Free Wipes are sold in fun, colorful, soft packs with a pop-up tab. This environmentally friendly soft pack reduces packaging materials by 75% compared to competitor's hard tubs. Earth's Best TenderCare Tots Flushable Wipes are available in 50 Count Soft Pack SRP: $2.99

Earth's Best TenderCare is also pleased to expand its existing line of chlorine free baby wipes with a new Value Pack containing six 80 Count Soft Pack Refills. SRP: $22.99

Look for Earth's Best TenderCare Tots Flushable Wipes, alongside the entire line of Earth's Best TenderCare chlorine free baby diapers and wipes in the baby care aisle of Natural Food stores or the infant and natural products sections of select Grocery stores, beginning June 2009.

For more information on the complete line of Earth's Best organic infant formula and foods for babies and toddlers and new Earth's Best TenderCare™ diapers and wipes, including where to purchase, log onto www.earthsbest.com.

The Hain Celestial Group:
The Hain Celestial Group, headquartered in Melville, NY, is a natural, specialty and snack food and body care company. The Company is a leader in 13 of the top 15 natural food categories, with such well-known natural food brands as Celestial Seasonings® teas, Walnut Acres®, Hain Pure Foods®, CarbFit(tm), Westbrae®, Westsoy®, Rice Dream®, Soy Dream®, Imagine®, Ethnic Gourmet®, Rosetto®, Arrowhead Mills®, Health Valley®, Breadshop's®, Casbah®, Garden of Eatin®, Terra Chips®, Yves Veggie Cuisine®, The Good Dog®, The Good Slice®, DeBoles®, Lima®, Biomarché®, Grains Noirs®, Natumi®, Milkfree®, Earth's Best®, and Nile Spice®. The Company's principal specialty product lines include Hollywood® cooking oils, Estee® sugar-free products, Kineret® kosher foods, Boston Better Snacks®, and Alba Foods®. The Company's Whole Body Care Division primarily consists of JASON Natural Products. The Hain Celestial Group's website can be found at www.hain-celestial.com.

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