Contact:
Kim McGowan
Company: The Hain Celestial Group
(631) 730-2448
e-mail: kmcgowan@hain-celestial.com
Website: www.earthsbest.com

FOR IMMEDIATE RELEASE

EARTH'S BEST® SESAME STREET® INTRODUCES FROZEN FRENCH TOAST STICKS – ANOTHER BREAKFAST HIT!

Melville, NY (March, 2009) – Earth’s Best® the leading brand of organic infant and toddler foods sold in Grocery and Natural Food stores, proudly expands the Earth's Best Sesame Street® toddler food line with the introduction of frozen French Toast Sticks. This pure and wholesome breakfast joins Earth's Best Sesame Street frozen organic waffles, a recipient of the "2008 Kids Food Award" by Kiwi Magazine.

Earth's Best Sesame Street French Toast Sticks are 70% organic, made with organic whole grain wheat, and provide 9 grams of whole grains per serving. As with all Earth's Best Sesame Street products, they are specially fortified for toddlers and are an excellent source of iron, zinc and six B vitamins, helping to ensure that little tummies get the big nutrition they need. They contain no hydrogenated oils or trans fat. Kids will love the taste and parents will love the nutrition.

Earth's Best Sesame Street French Toast Sticks join the brand's current line of breakfast items which includes top selling frozen Organic Mini Waffles, Organic Yummy Tummy Instant Oatmeal and Organic On-the-Go O's Cereal. Earth's Best Sesame Street offers an extensive line of meals including Frozen Whole Grain Cheese Pizza, frozen entrès, pasta and soups, and organic snacks made with whole grains.

Earth's Best Sesame Street French Toast Sticks are sold in a 12.7 oz. box with 32 sticks. SRP: $3.55 - $4.35

The Earth's Best Sesame Street line of products support Sesame Workshop's "Healthy Habits for Life™" initiative, a multi-year campaign designed to foster an early foundation of healthy habits among young children and their families.

For more information on the complete line of Earth's Best organic infant formula and foods for babies and toddlers and new Earth's Best TenderCare™ diapers and wipes, including where to purchase, log onto www.earthsbest.com.

The Hain Celestial Group:
The Hain Celestial Group, headquartered in Melville, NY, is a natural, specialty and snack food and body care company. The Company is a leader in 13 of the top 15 natural food categories, with such well-known natural food brands as Celestial Seasonings® teas, Walnut Acres®, Hain Pure Foods®, CarbFit(tm), Westbrae®, Westsoy®, Rice Dream®, Soy Dream®, Imagine®, Ethnic Gourmet®, Rosetto®, Arrowhead Mills®, Health Valley®, Breadshop's®, Casbah®, Garden of Eatin®, Terra Chips®, Yves Veggie Cuisine®, The Good Dog®, The Good Slice®, DeBoles®, Lima®, Biomarché®, Grains Noirs®, Natumi®, Milkfree®, Earth's Best®, and Nile Spice®. The Company's principal specialty product lines include Hollywood® cooking oils, Estee® sugar-free products, Kineret® kosher foods, Boston Better Snacks®, and Alba Foods®. The Company's Whole Body Care Division primarily consists of JASON Natural Products. The Hain Celestial Group's website can be found at www.hain-celestial.com.

Sesame Workshop
Sesame Workshop is the nonprofit educational organization that changed television forever with the legendary Sesame Street. As the single largest informal educator of young children, local Sesame Street programs produced in countries as diverse as South Africa, Bangladesh and India are making a difference in over 120 nations. Using proprietary research to create engaging and enriching content, Sesame Workshop produces programs such as Dragon Tales and Pinky Dinky Doo. In addition, multimedia needs-driven initiatives provide families tools for addressing such issues as children's health, military deployment and emergency preparedness. As a nonprofit, product proceeds and philanthropic donations support Sesame Workshop's educational research and creative content for children around the world. Learn more at www.sesameworkshop.org.

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