I just wanted to express how much of a Godsend this brand of formula has been! When I had to transition my baby from nursing to formula, she would NOT take any other formula, so as I was shopping at Sprouts, I saw this brand and said I’d give this one a try. She immediately took to it and even when our local grocery store was out of the regular formula in the red container, she had no problem taking to the specially formulated one for sensitive babies in the purple container in the meanwhile. I think this is telling of how great a quality product this is, as it can be tough for babies to transition between formula and different types even amongst the same brand (I should know – I've got 4 kids!). Thank you guys for your quality products!